On one hand you have Engineers.  Engineers think about boxes; especially what they can put inside of boxes.  Engineers like straight lines and math.  Most of them have the drawing skills of a 7 year old.  Nevertheless, they are good at what they do and they know it.  “Don’t talk to me about Particle Physics” you might hear one say (you don’t know enough to have a meaningful conversation with them on the subject).  Engineers design products based on the laws of the universe.  This is science.

On the other hand you have Designers.  Designers think about people using boxes with things inside of them.  They are more interested in human experiences than how things work.  Most of them have the math skills of a 7 year old.  They are good at what they do and they know it.  “Don’t talk to me about color” you might hear one say (you don’t even know what the postfix letters on the Pantone Chart stand for).  Designers produce products based on the overall “human experience” that the end product creates.  This is art. 

Engineers and Designers don’t often agree, which can lead to tension and bad products.  How can this be overcome?  How can art and science co-exist in harmony to create successful products? To find out, you can buy my book on Amazon.com for only $265.

Keep thinking about the future. ~ Joseph