Prym: Curvana

Innovative fashion accessories

The Curvana line includes over a dozen unique products to enhance the fashion experience for young women.  The line includes innovations to make dress wearing more comfortable, to hold bra straps in place, and to give consumers more fashion choices.

 

A key development challenge of this program was to combine a number of distinct, minimally branded products into one, cohesive brand and product message.

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