Design & Development Knowledge Base
Brainstorming, Reverse Brainstorming
Brainstorming is a classic creative technique that can be employed in group settings. The goal of a brainstorm exercise is to generate a large quantity of ideas and solutions in a relatively short period of time.
Brainstorming should be a blue-sky, non-critical exercise that encourages uninhibited thought. Thus, even ideas that seem bad or silly should be shared during brainstorming. Following the session, Reverse Brainstorming is used to critique ideas and narrow the field of viable solutions.
Slingshot uses brainstorming, and many variants of it as part of our proprietary creative processes.
See also: Creative Session, Ideation, Concept Generation
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