Design & Development Knowledge Base
Color Study
A color study is an exercise in which a product, interface, room, etc. is shown in a variety of color scheme options. This is a comparative process, intended to enable the client or designer to select color schemes appropriate for the use of the product being created.
Within the realm of product design and product development, color studies can be vitally important. The wrong color scheme can make a product seem awkward or out of place in its target market, while the right colors can increase sales.
At Slingshot Product Development Group, we often provide our clients with color studies in the form of product renderings or sketches. We also leverage our own knowledge of color theory, and our product development experience, to make color scheme recommendations based on the client's goals.
See also: Market Research
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