Design & Development Knowledge Base
Commoditization
Commoditization occurs when your product is the same as everyone else's and you are prone to easy knock-offs. How do you avoid commoditization? If you are in the business of producing products for mass consumer appeal, you are constantly fighting the battle to avoid commoditization. Commoditization means that you will be fighting over price, price, price rather than over value.
Innovation and Design are what leading companies do to avoid sliding into commoditization. Innovation and design help increase the value of the product.
Slingshot Product Development Group, Inc. works with established companies to define innovative categories, innovative features, and innovative design directions that help companies obtain more value for their products, which avoids commoditization and drives up profit.
See also: Design, Innovation, Design For Asia
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