Design & Development Knowledge Base
Concept Development
Concept Development is the process of generating ideas and problem solutions, building on those ideas, merging ideas, and evolving ideas into more robust solutions.
At Slingshot Product Development Group, we begin concept development early in the product design process. Usually, ideas generated in brainstorm sessions form the starting point for or concept development process. Through our processes of ideation and sketching, these concepts become more robust product solutions, ready for presentation to the client.
Slingshot Product Development Group, Inc. works with established companies to define innovative categories, innovative features, and innovative design directions that help companies obtain more value for their products, which avoids commoditization and drives up profit.
See also: Brainstorming, Ideation, Concept Generation
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