Design & Development Knowledge Base
Product Development
The process of converting product ideas into viable products is called Product Development. Successful Product Development requires a balance of soft requirements (how does it look and feel) with hard requirements (specifically, how a product works). The Product Development process often starts with identifying a market need or want. The list of needs is often converted into viable concepts that meet that market need. Concepts are converted into prototypes and renderings. An established company's Product Development process often has key milestones or gates at each stage of Product Development.
At Slingshot, we practice a Product Development process that is focused on performing the appropriate amount of development for each phase of development. We incrementally step through development programs until a successful product launch has occurred.
See also: Rraytraced Rendering, Product Sketch
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