Design & Development Knowledge Base
Product Launch Plan
A product launch plan explains how you are going to launch a product to meet a market need. A product launch plan is an essential part of a business plan. It includes how you will design, prototype, manufacture, and test a product to ensure that it meets the market requirements. Product launch plans typically include consumer testing such as focus groups to ensure that product features and pricing align with market demand. The product launch plan will also estimate the costs for development and the estimated production costs.
Slingshot helps companies with the development work needed to complete a product launch plan. Early design work is focused on setting direction for a project and providing sufficient details for estimating costs. Slingshot is hired to help provide detail to the product launch plan. With start-ups, Slingshot is often hired to manage the entire product launch.
See also: Business Plan, Product Development Plan, Product Launch
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