Design & Development Knowledge Base
Product Rendering
A product rendering is a flatwork illustration of a product. Renderings typically have more depth than sketches, and include light, shadow and color effects. A designer can create renderings physically with paper and art tools, or digitally using a variety of software.
Often, it is necessary to present product concepts in a realistic way before production has occurred. Ray-traced photo-realistic renderings give designers the opportunity to simulate reality even for early concepts.
Slingshot Product Development Group makes extensive use of renderings to communicate design intent to our clients, and to support our clients as they make presentations to buyers, investors, and upper management.
See also: Raytraced Rendering , Photo-realistic Rendering, Sketch, Product Illustration
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