Product styling is a component of product design focused on the outward appearance of a product. Sometimes, product styling is confused with product design; but, product styling does not include ergonomic development, manufacturability concerns, usability design, and other key components of product design.
'Knock Off' products are often developed through product styling alone, with many of the more core design elements copied from market leading products.
Slingshot engages in product styling as a component of complete product design programs.
See also: Product Design
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