APPROACH TO INNOVATION

Our combined team of designers, engineers, and scientists excel at creative problem solving and idea generation. Slingshot not only has proven methodologies in concept development, we insist on maintaining a strong focus on the business viability and success goals of our clients. We assure that our process yields ideas and concepts that are actionable with a viable path to market.

Blue Sky and Category Innovation

 

 Some ideation and innovation needs are broad based, spanning entire categories of products and technologies. Sometimes our clients have a foothold in a particular product area, but need to innovate new products to create a full product line or to reach new consumers. Other times, our clients have technologies, but need to innovate applications for those technologies to reach the market as strongly as possible. In such broad based innovation programs, the Slingshot team conducts research to identify needs and opportunities, then engages in a thorough ideation process to identify viable solution concepts. This process may span one or several ideation events.

Focused Innovation

 

Frequently, clients have very specific challenges or opportunities that benefit from Slingshot’s ideation and innovation process. These needs may be as straightforward as a particular feature addition (a self cleaning feature, for example), or more open such as the need to develop a version of the product that appeals to a new market segment. As with broader based innovation challenges, we start with researching the problem or opportunity, then engage in our ideation process to generate viable solution concepts.

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