Slingshot, in partnership with OneCare, provided Proctor & Gamble with innovative new products for their Tide brand. The innovation initiative included over a dozen products that span the market of laundry care. Slingshot provided support through the entire product development process, from research and concepting to managing manufacturer relationships and coordinating production efforts.

The key challenge with this particular product was to design a product that would provide superior usability, would maintain a competitive price point, and would integrate into the rest of Tide's laundry system products.