Slingshot, in partnership with OneCare, provided Proctor & Gamble with innovative new products for their Tide brand. The innovation initiative included over a dozen products that span the market of laundry care. Slingshot provided support through the entire product development process, from research and concepting to managing manufacturer relationships and coordinating production efforts.

The key challenge with this particular product was developing a structurall sound product with an innovative storage solution while still being aesthetically pleasing and in line with Tide's new brand identity. Slingshot also had to be sensitive to retailer needs with regards to the packaging and planagram distribution.