June 2008 - To Market, To Market - Get your idea out there with help from a product development company - Entrepreneur Magazine

Slingshot Product Development Group's president and CEO, Sam Zaidspiner, and Noah McNeely, cofounder and VP of Design, were recently interviewed by Entrepreneur Magazine for a feature article on inventors and the product development process. The following is an exerpt from that article:

Bringing a product to market is challenging for everyone. You have to think about engineering, production, marketing and many other factors. Whether you have a simple product or a complicated medical or tech product, there are companies that can help you get the ball rolling.

First, do some research to see if your idea already exists, says Sam Zaidspiner, co-founder of Slingshot Production Development Group Inc. Zaidspiner, who specializes in helping businesses launch products, says you should look for a product development company that will be your partner through the entire process. "[As] a startup, you need a partner who will grow with you and help you launch your product from beginning to end," he explains. It's also vital that your development partner is honest with you about the profit potential of your idea. You don't want someone to just tell you the idea is great without critically examining it. And look for a company that provides a one-stop shop of services, from early design to end-time marketing help, says Zaidspiner.

Finally, a good team will help determine if your product is feasible from engineering and market perspectives. "You want someone with enthusiasm for your concept," adds Slingshot co-founder Noah McNeely. "And it should be someone you enjoy working with. You'll be working [together] awhile."

You can read the rest of the article here: Entrepreneur Magazine.

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About Slingshot Product Development Group

Slingshot is one of the Southeast's leading product design and development organizations. The company's development teams utilize unique and proven strategies to rapidly launch products for clients in a variety of industries, including consumer products, medical, electronics, military/security, automotive, aerospace, toys, and other categories. Slingshot has developed products with dozens of corporate clients including The Coca-Cola Company, Plantronics, Conair, Kimberly Clark, CharBroil and Lockheed, as well as with innovation-based start-ups.

The company offers a full range of product development services including ideation, conceptual design, prototyping, engineering, design for manufacture, packaging and program management. Additionally, sourcing and manufacturer coordination services are offered through Slingshot's Asia office near Shanghai, China.

Slingshot Product Development Group was founded in 2001 by Sam Zaidspiner, President; George Hatzilias, Vice President of Engineering; and Noah McNeely, Vice President of Design.