Tide: Life Over Laundry

Laundry accessories and simple pleasure-scented items

Slingshot, in partnership with OneCare, provided Procter & Gamble with innovative new products for the Tide brand. The innovation initiative included over a dozen products that span the market of laundry care. Slingshot provided support through the entire product development process, from research and conceptualization to managing manufacturer relationships and coordinating production efforts.

 

The key challenges with this program were managing the wide variety of products, manufacturing resources (from soft goods to metalworks), creating a cohesive collection of products that represented the values of the Tide brand, and keeping the products competitive in a highly commoditized market.

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