Sneaker customizing laces
U-Laces® are independent, elastic lace segments that are sold in a variety of colors to allow wearers to express themselves in unique ways, or to match their shoes to the colors of their favorite sports team.
Slingshot worked with an innovative company to create a customized lacing system. The system helps sneaker wearers to customize the look of their sneakers without buying a new pair of shoes. U-Lace is easy to use, safe, and quick. Slingshot was engaged for conception, engineering, prototyping, early packaging design, store displays, product testing, and manufacturing support.
The product is now sold internationally, and has been extremely successful in Japan and other countries.