Case Studies

Stanley Black & Decker: Garden Tool Set

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Project details

Stanley Black & Decker licensee

Voice of Customer identified a powerful desire for Black & Decker branded non-powered tools that did not exist in the market place.

Stanley Black & Decker licensee approached Slingshot to integrate the Black & Decker visual brand language into a variety of first-to-market garden tools with plus-one performance features.

  • Leveraging the Black & Decker brand in new markets
  • Licensee successfully entered the market with over a dozen products, and is still creating new generations of this product line
  • Inspired future generation of visual aesthetics in the garden tool sector
  • Innovating plus-one features in a well-established product space.
  • Interpreting rigid and rugged Black & Decker visual brand language in a market that emphasizes soft and organic visual forms.