Stanley Black & Decker: Garden Tool Set

Voice of Customer identified a powerful desire for Black & Decker branded non-powered tools that did not exist in the market place.

Stanley Black & Decker licensee approached Slingshot to integrate the Black & Decker visual brand language into a variety of first-to-market garden tools with plus-one performance features.

• Leveraging the Black & Decker brand in new markets
• Licensee successfully entered the market with over a dozen products, and is still creating new generations of this product line
• Inspired future generation of visual aesthetics in the garden tool sector

• Innovating plus-one features in a well-established product space.
• Interpreting rigid and rugged Black & Decker visual brand language in a market that emphasizes soft and organic visual forms.