Case Studies

Our Human-Centered
Design Approach.

Human-centered design is an important part of what we do at Slingshot Product Development Group. Our creative approach merges human-centered design with our specialized skillset in science and technology. This unique hybrid approach helps businesses solve complex problems to serve real people. When you know your customer – the end-user – deeply, your product’s functionality, usability, and sustainability reflects it, and informs the entire user experience. 
arrow pointing down

Our design process starts with passionate groups of people, hand-picked to ideate potential solutions for your brand's complex problems. What distinguishes human-centered design from other problem-solving design methods is the clear focus on deep understanding for the end user, better understanding their needs and developing innovative solutions. 

Before jumping into engineering the technology of the product, our team members deeply investigate the user experience, ask questions, and take a look at the project through the perspective of real people.

“I have to say that I’m impressed…[Slingshot] reviewed all the background information efficiently, zero’d in all the relevant research, created a great research summary, and drafted a correlation protocol that was exactly what we needed.”

Sam Zaidspiner
Irrimax Corporation

“Slingshot has shown me just how much complexity is involved in taking a new paper product from the laboratory to pilot production. I’m incredibly impressed with the Science & Technology team – they really know how to plan and execute a manufacturing trial.”

Ryan D. Liss
Triple Point Innovations LLC

“It was a pleasure working with your team and I’ll look forward to working with all of you in the future!"

Paul Williamson
Proctor & Gamble