Our design process starts with passionate groups of people, hand-picked to ideate potential solutions for your brand's complex problems. What distinguishes human-centered design from other problem-solving design methods is the clear focus on deep understanding for the end user, better understanding their needs and developing innovative solutions.
Before jumping into engineering the technology of the product, our team members deeply investigate the user experience, ask questions, and take a look at the project through the perspective of real people.
Human-centered design begins with out-of-the-box thinking, creative problem-solving, and getting to the root of complex problems, rather than merely solving for symptoms. This methodology leads to thoughtfully produced products with real world application. Fueled with this knowledge, design teams can begin brainstorming potential solutions to effectively solve our end-user’s problem.
“I have to say that I’m impressed…[Slingshot] reviewed all the background information efficiently, zero’d in all the relevant research, created a great research summary, and drafted a correlation protocol that was exactly what we needed.”
“Slingshot has shown me just how much complexity is involved in taking a new paper product from the laboratory to pilot production. I’m incredibly impressed with the Science & Technology team – they really know how to plan and execute a manufacturing trial.”
“It was a pleasure working with your team and I’ll look forward to working with all of you in the future!"