Services Provided
Ethnographic Research • Material Selection • Ideation • Industrial Design • Mechanical Engineering • Prototype Fabrication and Testing
Client
Merial Select
Unmet need
Competitive advantage through improved aesthetics and ergonomics.
Scope
Merial Select approached Slingshot to create a visually compelling and user friendly product to compete against fast-moving, innovative competition.
accomplishments
Improved Aesthetics and incorporated Merial Visual Brand Language
Optimized anthropometric design.
Simplified operator usage and equipment cleaning
Client successfully launched and continues to manufacture this product
Breakthrough
Converted the existing utilitarian product into an aesthetically superior design.
Improved operator experience.
Race to Regain Market Share
Slingshot understood operator needs and experience and incorporated visual brand language to allow Merial to regain market share.
