What Is Our Product Development Process?

In the early stages in the product development cycle, we start by identifying a true customer need. Market research and competitor business analysis are crucial for identifying your target market, gathering data, and informing concept ideation. To ensure that solutions are optimized for your business goals and target market, we are careful to ask important questions. Who is the target audience? What are the customer’s needs? What problem will my product solve? This research will greatly influence your marketing strategy and overall marketing plan, and identify existing products that will be competition, helping you find your niche with a successful product, and excel in your product launch.

For the next stage, it’s time to think creatively and let ideas fly in Brainstorming and Ideation. In this phase, we begin with focused collaboration for the purpose of divergent thinking and idea generation. Using these ideas, we partner with your team to formulate, refine, and consolidate product concepts into a final product direction.

The ability to rapidly prototype, beta-test, and better evaluate your product design before investing in the physical product is essential for improvement, and it turns out to be cost-effective, too. A product’s life cycle will have many twists and turns; concept development and testing help determine the right path for your product on the roadmap to success.

The final stage in a successful product development strategy is conversion for manufacturing on a large scale. This final step can include refinement and finalization of CAD outputs, material selections, and important processes like quality assurance and quality control. By this time, your supporting operations, customer and technical support should be ready to roll.

At Slingshot, we involve experts in each step of the process. Slingshot Product Development Group applies a uniquely holistic approach where inventive design meets robust science, technology and engineering. For each challenge, we assemble purpose-built teams of multidisciplinary experts. And we do it fast, because we know that your time to market directly affects your long-term market presence.

Ready to create your next successful product?

Contact Slingshot PDG to get started on your next project.